Before 2009 there was another tech love dear to my heart. Even now in the midst of my Apple fan boyism there is a piece of my heart that will be forever Sony. This love began simply as love stories all should. I won a colouring contest in the mid 1980’s and was presented with a new Sony Walkman. I was well and truly wired for sound. I did indeed listen to “Wired for Sound” on it too big Cliff Richard fan back in the day. (I was a strange child) That Walkman was used and abused and lasted at least 10 years before it died. A love was born.
I then set about filling birthday and Christmas lists with Sony kit, in the hope that my parents could take out a second mortgage and buy all the kit I asked for. Between the years of 1990 and 1997 I got given a Sony Triniton TV for my bedroom and a boom box style CD player. I loved them dearly and took them both to my new house when the need was there to spread my wings. I then set about filling my own house with Sony kit.
PS1 then PS2 and onto the present PS3, DVD recorder, Freeview box, and pride of place a 27” wide screen Sony CRT. At the same time I was doing this the company themselves were in trouble. Loosing money like no tomorrow. You see between the Walkman and Blu-Ray Sony forgot how to innovate. They famously lost the battle for home entertainment, with their technically superior betamax losing out to the less expensive VHS tech of JVC. A few years ago Sony had slipped into a bad practice of re-badging. This is letting someone else make things and shoving your name on the front. Wouldn’t be bad if these products were good but alas this was not the case. Sony’s reputation for good quality suffered.
Now I fear that Apple have forgotten how to innovate. Yesterdays launch of the iPad Mini is a case in point. The iPad was a innovative device that changed the landscape of computing and created a market all it’s own. Others tried to compete but could not match the quality user experience that the large screen iPad gave. Now it has gone mini. Why? I have a horrid feeling it is because it’s competitors have.
Last nights Keynote was without a doubt the worst Apple event I have witnessed. Don’t get me wrong the new iMac’s are amazing as the 13” retina display MacBook pro was predictable. But the iPad Mini section… or as I like to call it “Aren’t Google Tablets shit” section was awful. I cannot remember an Apple presentation that focused so much on a rivals product. This includes the entire Mac vs PC campaign.
Engineered so you can hold it in one hand, like an bigger unwieldy iPhone then. What is it for? Small and portable, you have your phone. Easier to create and absorb content for extended periods (with optional Coffee and bagel) you have the full sized iPad. Who is this device for? Who is it aimed at?
It’s not cheaper, sorry less expensive, than equivalent Android devices, so anyone in the Android Army is unlikely to jump ship, especially when you factor in the cost of buying new Apps. So what is the main competitor for the iPad Mini? The 4th Generation iPad. This appears to me to be Apples very own “Starbucks” moment Apple competing with well… Apple.
That’s not to say it won’t sell, oh it will. There will be lines of people, whooping and hollering excited to buy what is essentially a smaller iPad 2. Two whole generations behind it’s larger retina displayed brother.
iPad Mini every inch because someone else was doing it.